Implementing Text Message for Retail store will yield fast, successful results. Text messaging is the most popular form of communication, and it can fit seamlessly into any retail marketing plan. Text messages are simple, brief and direct. Nowadays, everybody is on the go, therefore the most successful marketing efforts are short and sweet. Not to mention, text messaging is a standard feature on most cell plans – and someone doesn’t need to own a Smartphone in order to take advantage of this technology, which is a downfall of the QR Code craze. QR Codes are cool, but not so practical. Many people find the funky little barcode boxes confusing, and don’t know what to do with it.
Text campaigns are easy. “Text JEAN to 96000 to receive 40% off your pair!” Regardless of how technologically savvy you are, or what sort of cell phone you own – you know you can follow these directions – and I’m sure you won’t hesitate, who doesn’t love a deal?
The retail environment is perfect for SMS marketing, because in order for a store to be successful, they need to create a solid loyal customer base. If no one is buying, no one is happy.
Text messages are a direct, yet personal way to communicate, so if a retail store is able to reach customers on this level, they can be certain to have a leg up on their competition. It shouldn’t be difficult to encourage people to text-in to receive further marketing messages as long as you provide a little incentive for the buyer – a discount or deal. Now in the future, you’ll have a database of customers who are waiting to hear about the next great sale, or new shipment of merchandise. Sending out messages with key information or promotions will make the customer feel connected to your store, and they will certainly choose to shop with you over anywhere else.
One way to take this to the next level is to use a survey. This isn’t about a direct sale, or discount – but genuinely taking an interest in what people have to say. People appreciate being heard, in in turn, you will appreciate their business. Here is an example. Let’s say you own a clothing store for women. You are trying to figure out which vendor to choose to stock next season’s trends – however your space is limited, so you must choose carefully. Send out a survey message, using numbers to your database of shoppers. “What do you come here to buy most often? Reply: 1 for jeans, 2 for blouses, 3 for dresses, or 4 for all of the above.” When your customers submit their replies, you’ll be able to look at a chart to see which items are selling the most. Now you’ll know what to order to make your shoppers happy. Text Message toward Retail success!
Text campaigns are easy. “Text JEAN to 96000 to receive 40% off your pair!” Regardless of how technologically savvy you are, or what sort of cell phone you own – you know you can follow these directions – and I’m sure you won’t hesitate, who doesn’t love a deal?
The retail environment is perfect for SMS marketing, because in order for a store to be successful, they need to create a solid loyal customer base. If no one is buying, no one is happy.
Text messages are a direct, yet personal way to communicate, so if a retail store is able to reach customers on this level, they can be certain to have a leg up on their competition. It shouldn’t be difficult to encourage people to text-in to receive further marketing messages as long as you provide a little incentive for the buyer – a discount or deal. Now in the future, you’ll have a database of customers who are waiting to hear about the next great sale, or new shipment of merchandise. Sending out messages with key information or promotions will make the customer feel connected to your store, and they will certainly choose to shop with you over anywhere else.
One way to take this to the next level is to use a survey. This isn’t about a direct sale, or discount – but genuinely taking an interest in what people have to say. People appreciate being heard, in in turn, you will appreciate their business. Here is an example. Let’s say you own a clothing store for women. You are trying to figure out which vendor to choose to stock next season’s trends – however your space is limited, so you must choose carefully. Send out a survey message, using numbers to your database of shoppers. “What do you come here to buy most often? Reply: 1 for jeans, 2 for blouses, 3 for dresses, or 4 for all of the above.” When your customers submit their replies, you’ll be able to look at a chart to see which items are selling the most. Now you’ll know what to order to make your shoppers happy. Text Message toward Retail success!
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